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Tin Nguyen 3 min read

Power Up Your Emails with Grow’s Flodesk Integration

The wait is finally over — ​​Grow now integrates directly with Flodesk, a Grow Preferred Email Service Provider (“ESP”).

Your audience of loyal subscribers is more valuable than ever in this rapidly changing digital landscape.

A direct integration means Flodesk users can say goodbye to uploading Grow subscribers manually and using Zapier as a temporary solution.

We all know designing aesthetic emails with Flodesk’s user-friendly interface is one of the top reasons publishers use the ESP, and there’s a new feature in town you should be excited about: the ability to add Email Connect links directly from Flodesk!

Through collaboration between Flodesk and Mediavine engineers on a Grow integration for Email Connect, you can seamlessly switch out your newsletter links for Email Connect Links within Flodesk. You no longer need to shuffle between programs or use the Links Toolkit to create Email Connect links. This makes it simpler to identify subscribers and maximize the value of your newsletter traffic while growing your subscriber list and achieving your business goals.

Now, when you utilize Grow’s Form Actions for features like Spotlight Subscribe and Print Pass to increase your subscriber list, your new subscribers are added directly to your established segments in your Flodesk account.

When you use Grow and Flodesk together, you’re not only building a list of subscribers but also identifying them, making them more valuable to advertisers and your business overall.

What Happens When I Connect My Flodesk Account? 

When you add your Flodesk account to Grow, you can segment any subscriber added from a Grow Subscribe form on your site. A direct integration allows you to enable Form Actions for various email-building Grow features, like Spotlight Subscribe forms, so you can easily customize which Flodesk segments you want a new subscriber to be added to automatically. This makes building your email list and sending targeted content to subscribers much easier!

Using Flodesk To Create Email Connect Links

Replacing your newsletter links with Email Connect links is an effective way to make your newsletter traffic more valuable to advertisers. While you can create Email Connect links via the Links Toolkit available in the Grow widget or the Grow Publisher Portal, adding these links directly within Flodesk makes the process seamless.

This is especially time-saving since we recommend adding Email Connect links for every newsletter you send.

Maximize Effectiveness of Grow Subscribe Forms And More

As you grow your subscriber list by incentivizing your readers with your most valuable content with Grow features like Print Pass, those new subscribers will be funneled where you want them in your Flodesk workflows. Plus, these subscriber-generating Grow features that feed into Flodesk help identify your subscribers, increasing the value of your subscriber traffic to advertisers. 

What Grow Features Can You Take Advantage of With This New Integration?

Print Pass

This subscriber-boosting feature prompts readers to sign up for your email list to print your recipe or how-to card. It’s a great way to convert engaged readers into subscribers. 

Grow Subscribe Forms

Grow forms like Spotlight Subscribe and Link Share effectively increase your subscriber list while collecting reader consent, helping you monetize your subscribers. These forms are optimized for conversion and are placed in the content where readers are most likely to subscribe.

Subscribe Action Pack

This simple but effective feature provides multiple opportunities for readers to subscribe after taking specific actions, like creating a Grow account or favoriting a post. 

Exclusive Content

If you have supplemental content that you can offer to readers, Exclusive Content is a great tool that encourages readers to log in or make a Grow account while subscribing to your newsletter. 

Any time you gain subscribers through these Grow features, they’ll be automatically added to segments you’ve set up within Flodesk. This frees up time and resources for you to focus on what’s important: your content. 

Ready To Get Started?

  1. Connect your Flodesk account to Grow within the Grow Publisher Portal
  2. Convert the links in your next newsletter into Grow Email Connect links from Flodesk

Don’t use Flodesk, ConvertKit, Mailchimp, or MailerLite? Submit your feedback for the next email service provider you want added to Grow.