Available Now: Customize your Grow widget with updated icons! Check It Out
Back to Blog
Brandon Olson 3 min read

Make Your Traffic More Valuable With Email Connect

Make Your Traffic More Valuable With Email Connect

While the future of third-party cookies in Chrome remains unclear, one thing is certain: we’re moving to a more privacy-centric digital landscape. As a content creator, it’s important to future-proof your business by investing in tools to help you more easily identify your audience and monetize your traffic now and in the future. Grow is loaded with features to help get the most value out of every reader, wherever the industry goes. 

Advertisers find tremendous value in being able to identify readers and Email Connect is an easy way to do this. We’re excited to introduce Email Connect, a simple way to identify subscribers via email newsletters. Email Connect can help publishers reach their target audience through audience identification while potentially boosting their CPMs.

What’s Email Connect?

Email Connect is a Grow feature that allows publishers to build custom links for their email newsletters that identify readers within the U.S., making them more valuable to advertisers when they arrive at your site. Even better, your readers are identified whether they have a Grow account or not. Just swap the links in your email newsletters with an Email Connect link and your traffic will be worth more to advertisers. 

What’s the Difference Between Email Connect Links and Grow Copy Links?

An Email Connect link consists of a Grow Copy Link PLUS an email tag specific to an Email Service Provider. While a Grow Copy Link can identify readers with a Grow account, an Email Connect link can identify readers regardless of whether they have a Grow account. 

When you send an email to subscribers, we recommend using Email Connect links. When you send content on any other channel, like social media, we recommend using a Grow Copy link. Using both will help you to maximize identification from both Grow and non-Grow users.

Conveniently Create Email Connect Links

To ensure a seamless process for creating Email Connect links, we’ve added the Links Toolkit to both the Grow widget and the Grow Publisher Portal. Both methods allow you to select your Email Service Provider. Additionally, you can enter UTM campaign details for additional metric tracking. Once ready, all you need to do is copy and paste the link into your email newsletter. When subscribers click these links and arrive on your site, they’ll be identified and more valuable to advertisers.

How Do I Know if Email Connect is Working?

Email Connect Analytics

Data is king, and we want to make sure you have the right data to determine whether Email Connect is working for you. You can find the following all-time Email Connect metrics inside your Grow Publisher Portal: 

  1. Total Revenue: The estimated revenue increase from Email Connect links
  2. Revenue Lift: The estimated revenue percentage increase from Email Connect links
  3. Link Clicks from Copy Link: Total number of click-throughs from Grow Copy Link
  4. Link Clicks from Email Connect: Total number of click-throughs from Email Connect links

When sending email newsletters with Email Connect links to your subscribers, we recommend checking periodically to see how the links have performed. 

How Do I Get Started with Email Connect? 

Whether you choose to create links via the Grow widget or the Grow Publisher Portal, getting started is easy. For more information, check out the help guide.

For now, Email Connect has only been tested and verified to identify traffic from Mailchimp, MailerLite, ConvertKit and Flodesk. If you have an email tag from your ESP, other email service providers may work with Email Connect. To request that we add other ESPs, please let us know

What Do Our Publishers Think of Email Connect?

Many publishers who’ve tried Email Connect have already seen impactful results. Try adding Email Connect links to your next email newsletter and check out the metrics to measure the impact on your site.

In case you missed our April Teal Talk, Jon Dykstra from The Fat Stacks Blog shared some of the successes he’s seen with Email Connect.

Jon Dykstra Quote about Email Connect

*Most Grow features are exclusively available in the Grow Publisher Portal. If you haven’t made the move yet, it’s time to migrate from your Mediavine Dashboard and experience all the features waiting for you.