You’ve probably heard the saying “Strike while the iron’s hot.”
When it comes to engaging new email subscribers, one of the best times to engage is immediately after they’ve subscribed to your email list. This can be the moment when they’re most attentive.
Whether it’s your best content, a free download, or a special offer, this may be your best opportunity to present them with your best offer.
Introducing Subscribe Redirect
Subscribe Redirect is a new Grow feature that allows you to automatically redirect readers to a specific page or resource of your choice after they’ve completed a Subscribe form.

This new feature enables you to curate the best next steps for your new subscribers, giving you greater control over readers’ journeys and helping you keep your audience engaged.
There are countless ways you can use Subscribe Redirect to engage your new subscribers. Here are several examples of pages you can redirect to:
- Thank You Pages
- Resource Downloads
- Product Pages
- Subscription or Membership Pages
- Affiliate Pages
How to Get Started

Using the new Subscribe Redirect feature is easy. Simply add your desired redirect link to your Subscribe form and new subscribers will be automatically redirected after subscribing.
You can add custom Subscribe Redirect links to individual Grow Subscribe forms, including:
- Spotlight Subscribe
- Pop Up Subscribe
- Click-to-Subscribe
- Manual Placement
These links can redirect to other pages on your site, pages on other sites, or even hosted files subscribers can download (e.g., PDFs and eBooks).
Ready to get started with Subscribe Redirect links? Learn how to use Subscribe Redirect.